What Is Customer Relationship Management ( CRM)?
We will also discuss essential CRM features, benefits, steps to create a strategy and how to go about choosing the right CRM for your organization. In this article, we will look at the concept of CRM, different tools and types of CRM software, and the basic terminology used in CRM. Business owners and salespeople must keep in touch with their customers, follow-up with prospects, identify upselling and cross-selling opportunities, and initiate customer retention programs while ensuring that the company revenue continues to increase.ĬRM enables business owners and salespeople by helping them streamline the sales process, improve interdepartmental collaboration, and maintain business relationships. The buyer’s journey has evolved through the years and running a business today has become more complex than ever. Customer Relationship Management ( CRM) is often referred to as a process, strategy, or software/technology that enables organizations to manage relationships with their customers, vendors, and suppliers.
